I've never really been a big friend of the way django and wagtail come up with scaffolding a project. Both of them provide a command to start a new project, whether it is python manage.py startproject or wagtail start. The docs usually recommend to use the same name as the parent folder. But I think this would lead to an even more confusing situation. I think it would be better if they it just have a name for the default app. Someone on wagtail's slack workspace told me about to just use config as name, which is what I also ended up with.